Selena Gomez’s production team turned to Gallagher Staging to deliver a multifaceted stage set that would ensure a dramatic setting for her Stars Dance World Tour, which kicked off in Vancouver, BC on August 14, 2013. Gomez’s set design required numerous custom-manufactured elements, creating a unique and extravagant showcase.
Tasked with fabricating a custom main stage for Ms. Gomez, Gallagher Staging utilized its expertise in touring capabilities to execute this 56-city world tour. After being provided with an initial concept from Gomez’s production team, Gallagher Staging delivered detailed build drawings for the stage assembly. Significant components included; custom shaped stage decking enhanced with red lon-floor and equipped with outer-perimeter LED lighting, as well as an ornate stair unit with custom handrail. In addition, Gallagher Staging provided a custom proscenium and draped soft goods.
This is Ms. Gomez’s first world tour, hitting 33 domestic locations and 23 European locations. MTV took part in Ms. Gomez’s much anticipated tour by taking viewers behind-the-scenes during final rehearsals for a television special, which aired August 12, 2013. In addition, social media channels for Selena Gomez experienced extreme spikes after her first scheduled performance, promoting her tour across the digital space.